FSN Capital IV has sold its remaining shares in Kjell & Company

Stockholm, May 7, 2025

FSN Capital IV* has sold its remaining shares in Kjell & Company, a leader in consumer electronics accessories in the Nordics. Under FSN Capital IV’s ownership, Kjell & Company has transformed into a leading omnichannel player with operations in Sweden, Norway and Denmark.

FSN Capital IV* has agreed to sell its remaining shares of 13,534,368 in Kjell Group AB (publ) (“Kjell & Company” or the “Company”), corresponding to approximately 23% of the total number of shares in the Company, to Jofam AB, Cervantes Capital, Nordea Fonder and SIBA Invest together with a number of other Nordic institutional and qualified investors (the “Transaction”). The shares were sold at a price of SEK 7.10 per share, equal to a discount of 9% compared to yesterday’s closing price. The Transaction realized gross proceeds of approximately SEK 96 million. Following the Transaction, FSN Capital IV no longer owns any shares in Kjell & Company.

Kjell & Company was acquired by FSN Capital IV in 2014 and listed on Nasdaq First North Growth Market on September 16, 2021, when FSN Capital IV sold a majority of its stake. FSN Capital IV remained the largest shareholder in the Company until the Transaction.

Under FSN Capital IV’s ownership, Kjell & Company has grown significantly, acquiring AV-Cables, expanding its product offering, and increasing its geographical footprint. Today, the company is a leading Nordic omnichannel player serving customers across Sweden, Norway, and Denmark. Net sales have grown from SEK 1 billion in 2014 to SEK 2.6 billion in the last 12 months as of March 2025.

Simon Larsson, Principal at FSN Capital Partners (acting in the capacity as investment advisor to FSN Capital IV), said: “FSN Capital IV is proud to have supported Kjell & Company through its strong transformational growth phase, becoming a listed company in 2021, and through the more challenging markets in recent years. We believe Kjell & Company is now well positioned to deliver on its strategy for long-term growth and further value creation as a leading omnichannel player in the Nordics.”

Andreas Rylander, CEO at Kjell & Company, said: “FSN Capital IV has been a longtime partner in building Kjell & Company into a leading consumer electronics accessories player in the Nordics. We are thankful to FSN for a great partnership over the years and now look forward to the next growth stage for Kjell.”

* FSN Capital GP IV Limited acting in its capacity as general partner for and on behalf of each of FSN Capital IV L.P., FSN Capital IV (B) L.P. and FSN Capital IV Invest L.P. (“FSN Capital IV”).

About Kjell & Company

Kjell Group offers one of the most comprehensive assortments of electronic accessories on the Nordic market. The company operates online in Sweden, Norway, and Denmark, as well as through 145 service points, including 114 in Sweden and 31 in Norway. Headquartered in Malmö, the company generated SEK 2.6 billion in revenue in 2024.

With Kjell & Company’s customer club, which boasts over 3 million members, and its Danish subsidiary AV-Cables, the Group has a unique understanding of people’s technology needs. Approximately 1,350 employees work every day to improve lives through technology.

About FSN Capital

Established in 1999, FSN Capital Partners is a leading Northern European private equity firm and investment advisor to the FSN Capital Funds. FSN Capital Partners has a team of more than 100 professionals across Oslo, Stockholm, Copenhagen, and Munich. Our ethos, “We are decent people making a decent return in a decent way” defines our core values.

The FSN Capital Funds have more than €4 billion under management and make control investments in growth-oriented Northern European companies, to support further growth and to transform companies into more sustainable, competitive, international, and profitable entities. The FSN Capital Funds are committed to being responsible investors and having a positive environmental and social impact across its portfolio while achieving market-leading returns.

For more information please contact the following persons at FSN Capital Partners (investment advisor to the FSN Capital Funds):

Simon Larsson, Principal
simon.larsson@fsncapital.com

Morten Welo, Partner & COO/IR
morten.welo@fsncapital.com