What is ‘FEF’?

The FEF Strategy Process is a 5-step process that translates strategy into smart processes and actions throughout a business. By executing this process, companies build a high-quality strategy, define what capabilities they need to build to deliver on it, and develop a detailed plan for how to do so, with clear responsibilities and a disciplined follow-up structure.
This process is repeated every year as this annual cycle strengthens the company’s ability to be concise, focused and structured in its approach to strategy.

What is different about this framework?

The FEF Strategy Process is proven and works in any sector. The process creates alignment and buy-in across the leadership team, while also clarifying individual accountability. It is based on principles from Lean (continuous improvement) and Management By Objectives, and is ‘common sense rigorously applied’ in a structured and detailed way. It also allows for a consistent methodology to be used across all FSN portfolio companies.

How is it applied within Portfolio Companies?

Each portfolio company has an extensive FEF onboarding where the senior management is given the tools, support and coaching to help transform the business. The framework becomes a collaborative way of working within the company and is owned by the teams and individuals responsible for implementing the strategy.

“We have had strategies before, but it’s alive now. And we have a common language to talk about our strategy in the board and with the troika.”

Anders Marcus,
CEO, Obton

“It’s not about 1 or 2 people deciding strategy – it really is a team approach. And this creates camaraderie and people feel part of something.”

Bob Donker,
General Manager, Active Brands North America

FEF team members on the FSN Execution Framework

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