Investments & Divestments

Swash Group (formerly MEGABAD)

Swash Group, formerly MEGABAD, is a leading e-commerce retailer for bathroom and sanitary products with a vast assortment including all relevant name brands and a portfolio of own brands

Investment Thesis

  • Attractive and stable underlying market characterized by increasing levels of online penetration
  • Leading market position in DACH with category leading assortment and unique opportunity to capture value through own brand portfolio
  • Opportunity to internationalize business by leveraging existing size and position in DACH

Main Transformation Initiatives

  • Enhance the current organization to set the foundation for future growth
  • Continue to expand market share in core B2C segment in DACH through commercial excellence
  • Expand own brand portfolio and develop a viable B2B business
  • Internationalize footprint organically and through M&A

Key Facts

Country Germany

Headquarter Cologne

Acquired 2021-08

FSN Ownership 75%

Sales 2022 EUR 193m

CEO Hans-Jörg Dohrmann

Chairperson Christian Mangstl

Pointperson Lars Denkov


Norway (Visiting address)
Via Vika / Ruseløkkveien 30
0251 Oslo
+47 24 14 73 00


FSN Capital Partners AB
Birger Jarlsgatan 15
111 45 Stockholm
+46 85 450 39 30

Norway (Post address)
FSN Capital Partners AS
PO. Box 1597
0118 Oslo


FSN Capital Partners GmbH
Maximiliansplatz 5
80333 Munich
+49 160 3666 627

FSN Capital Partners Aps
Kongens Nytorv 26, 2. Sal
1050 Copenhagen
+45 33 13 48 00