Leading provider of road safety products and services in the Nordics and across Europe

Investment Thesis

  • Strengthen the organizational structure and integrate formerly decentralized business units
  • Re-focus on core businesses to drive profitable growth
  • Increase margins by further improving internal operations and insourcing production

Main Transformation Initiatives

  • Strengthened management, re-oriented organization around core product categories, and spun off the ViaCon business unit into an independent portfolio company
  • Drove operational excellence and established centralized procurement strategy
  • Acquired and integrated several add-ons to further strengthen the core businesses
  • Built state-of-the-art hot-dip galvanizing plant to insource part of production creating significant cost savings

Key Facts

Country Norway

Headquarter Oslo

Acquired 2018-09

FSN Ownership 99%*

Sales 2023 NOK 6609m

CEO Bernd Frühwald

Chairperson Patrik Nolåker

Pointperson Ulrik Smith

Webpage www.saferoad.com


*Including LP co-investment

Norway (Visiting address)
Via Vika / Ruseløkkveien 30
0251 Oslo
+47 24 14 73 00


FSN Capital Partners AB
Birger Jarlsgatan 15
111 45 Stockholm
+46 85 450 39 30

Norway (Post address)
FSN Capital Partners AS
PO. Box 1597
0118 Oslo


FSN Capital Partners GmbH
Maximiliansplatz 5
80333 Munich
+49 160 3666 627

FSN Capital Partners Aps
Kongens Nytorv 26, 2. Sal
1050 Copenhagen
+45 33 13 48 00