VITA is the leading beauty product specialty retailer in Norway.
Investment Thesis
- Dismantle VITA from former conglomerate structure
- Expand store network and build online presence
Main Transformation Initiatives
- Acceleration of store roll-out
- Integration of Parfymelle and roll-out of VITA Exclusive
- Significant growth of e-commerce operations (vita.no)
- Launch of Club VITA
- Roll out the new low price concept Loco
Key Facts
Country Norway
Headquarter Oslo
Acquired 2013-08
FSN Ownership 55%
Sales NOK 1.3bn (2017)
CEO Kristina Johansson
Chairman Ingrind Jonasson Blank
Webpage www.vita.no