Advisory Network

FSN Capital has assembled a group of Advisors with significant operational experience from large Nordic and international companies. The Advisors are actively engaged at each stage of the investment process, with a particular involvement in deal sourcing and providing strategic insight, both pre- and post-acquisition, to the FSN Capital investment team. The Advisors do also serve as board members from time to time at the FSN Capital portfolio companies.


Consumer goods / Retail

Dag J. Opedal

  • Former CEO of Orkla ASA, EVP Norgesgruppen ASA, President Ferd Capital and Managing Director Stabburet AS
  • Board member in Telenor ASA, Nammo AS and The Norwegian Church Aid
  • Chairman of Vizrt
  • Previously board member in Carlsberg, Jotun, REC and Sapa / Alcoa (JV)
  • Read more about Dag J. Opedal

Dag Lee

  • Board Member of Fitness World, and previously ACTIC until exit in 2012 (FSN related)
  • Current engagements also include Nile Experience & Service Design (consultancy, UK), InTouch Technology (SaaS, CAN), DBI Network (consultancy, UK/EU/USA), and GVA CRE Norway (R/E brokerage, NOR)
  • Former Director of strategy and M&A (deputy CEO) and general management (CEO) of SATS
  • Former CEO of Colosseum Klinikken (medical and dental)
  • Experience within Banking and Finance: Sanwa Bank, Norsk Hydro
  • Consulting and Board of Directors in Europe and North America

Mads Ryder

  • Previously Group CEO of IC Group
  • Former CEO and President at Royal Copenhagen
  • Former Senior Vice President at WeightWatchers, Head of Continental Europe and UK
  • 15 years of experience from various positions in LEGO Company, incl. CEO for LEGOLAND Parks
  • Currently on the Board of Directors for Ballingsløv International AB
  • Former Board member at Jensen's Bøfhus and MLA Gruppen

Morten Boysen

  • CEO of Expert Retail Denmark
  • Advises new businesses on formation of corporations and business structures
  • Former co-owner and Director of Snehvide
  • Board positions at Punkt1 and Flügger

Nils Vinberg

  • Owner of Vinberg Management A/B, founded in 2011.
  • Former CEO of Björn Borg and Head of Strategic Services Unit in Accenture Norway.
  • Board member of PM Retail, Eton Fashion, Odd Molly International, Elevenate and Design of Europe

Ove Anonsen

  • Former CEO of Leaf Scandinavia and Ahlgrens AB
  • Long experience with restructuring and strategy development for national and international FMCG companies
  • Serves as Director at Leaf

Peter Giørtz-Carlsen

Peter Kral

Søren P. Olesen

  • CEO of Stark
  • Former Chairman of Lagkagehuset
  • Previously CEO of Flügger
  • Former Sales manager, General Manager and Sales director at Velux
  • Chairman at IDdesign
  • Board member at Svendsen Sport


Per Etholm

  • Board Member FSN Capital
  • Board member Aura Light
  • Chairman P/E Strategic Partners AG, Switzerland
  • Chairman Edge Group Holding AS and Edge Norway AS
  • Former Chairman at FSN Capital Partners, Tactel and Alignment Systems
  • Former Country and Regional CEO for Citibank/Citigroup Norway, Nordic and Switzerland and Deputy Chairman Citibank Europe

Per Sjöstrand

  • CEO Instalco Intressenter AB
  • Chairman of Green Landscaping
  • Former President and CEO of the NEA Group
  • Former CEO of Midroc Electro AB
  • Former CEO of PEAB Nord AB

Stein Dale

Teija Andersen

  • Former Managing Director, Fazer Amica
  • Former SVP Strategic Marketing & Development, Fazer Group
  • Board member of HKScan Oyj, ARE, Diacor and Paletti

Tine Wollebekk

  • Former country manager of SEB in Norway and the CEO of the card business of SEB- SEB Kort
  • Independent director of several boards in the Financial sector, automotive industry and electro and automation industry
  • Board member of PM Retail
Industrial / General

Industrial / General

Åse Aulie Michelet

  • CEO of Teres Medical Group
  • Former CEO at Marine Harvest and as SVP at GE Healthcare
  • Serves a non-Executive Director at NED at Cermaq ASA and Norske Skog ASA
  • Chairman of the board at Photocure ASA

Bo Rygaard

Cato A. Holmsen

Jesper B. Jørgensen

  • Member of the Group Management Committee of Knauf, responsible for Northern Europe
  • 8 years’ experience within auditing, tax and business development from Arthur Andersen
  • 17 years FMCG experience from Carlsberg including M&A, Supply Chain, Sales and integration of companies. CEO experience in Turkey and Denmark
  • Read more about Jesper B. Jørgensen

Kjell Carlsson

  • Former President at Uniroc Division, AGEVE and ABB Maintenance, and Rock Drilling Equipment Division
  • Former President of the Exploration segment for the Sandvik Group
  • Chairman for the gold exploration company Kopy Goldfields

Lennart Sundén

Manfred Baaske

  • Former Vice President of Volvo Car Corporation
  • Head of VCC Torslanda carplant, Head of VCC engineplant

Olav Volldal

  • Chairman and Founder of VIAS
  • CEO of Kongsberg Automotive from 1987 to 2010
  • Vice President Automotive Division, Kongsberg Våpenfabrikk from 1984-87
  • Chairman at Nettpartner Holding, Lindum, OJT Group and National Institute of Technology
  • Boardmember at Navico

Olle Ehrlén

  • Former Chief Executive Officer and President of NCC AB
  • Fromer Deputy Chief Executive officer of NCC Construction Sweden
  • Currently Chairman Svevia, Faveo and Samhällsbyggnadssektorns Etiska råd
  • Read more about Olle Ehrlén

Tor Morten Osmundsen

  • Managing Director of Skangass
  • 11 years with Laerdal Medical, the last six years as CEO
  • 11 years with ABB with several senior management and line positions
  • 6 years with Statoil
  • Board positions at Skanem and Redcord

Ulla-Britt Fräjdin-Hellqvist

  • Business advisor and holds a number of board positions in Sweden and Norway
  • 2001-2005 SVP Confederation of Swedish Enterprise
  • 79- 2001 Volvo Cars; VP Quality, General Mgr Volvo Concept and Monitoring Center in CA USA, Director Competences Center Environment
  • Board member at Vindora


Åge Danielsen

  • Partner of Rådgiverne LOS AS, working in management, organisation and governance
  • Previous CEO of Rikshospitalet University Hospital and of Nordland County
  • Former Permanent secretary, Ministry of Defence

Fredrik Thafvelin

  • CEO of Feelgood Svenska AB
  • Former vice president of Capio AB and CEO of Axess AS

Gillis Cullin

  • Investment advisor at Kamell
  • Previously Executive VP at Praktikertjänst, responsible for mergers and acquisitions and economic strategy
  • Former CEO at Eken Industri & Handel AB, Sparbankernes Forvaltning AB and Reveko Revisjonsbyrå
  • Chairman of Nomination Committee at Karolinska Development AB and on the Boards of Praktikerinvest AB

Kimberly Lein-Mathisen

  • Vice-President and Head of Eli Lilly's global alliance
  • Former General Manager of Norwegian and then German Operations within Eli Lilly
  • On the Board of Directors of Kappa Bioscience and Dagens Næringsliv

Kjeld Møller Pedersen

  • Professor in the Department of public health, health economics at the University of Southern Denmark
  • Former Senior VP at LEGO system and executive VP at LEGO Company
  • Previously served as CEO at the health service at the county of Vejle


Haavard Nord

  • Co-founded and served as CEO of Trolltech ASA
  • Serves as a Director of Global IP solutions since 2008
  • Chairman of Tactel and Norman

Indra Åsander

  • SVP, Head of Product Management at TeliaSonera
  • Former President and CEO of Sergel Kredittjänster
  • Former senior Vice President of Teliasonera International Carrier AB
  • Director of Sergel Kredittjänster, SCA North America Inc, Pricer AB, Amer Sport Corp and SCA Hygiene Products SE

Rolv-Erik Spilling

  • Co-founder of Gture AS
  • Former EVP & CEO Telenor Digital
  • Former VP & CTO/CIO Telenor Norway

Silvija Seres

  • Former VP Strategic Business Consulting and VP Product Marketing from FAST and Director Business Development Microsoft
  • Board member at Statkraft, Norsk Tipping, Aschehoug, Dagbladet and Norman

Stein Surlien

  • CEO and President of Norman
  • Former Senior Vice President at Oracle EMEA and Former Managing Director Oracle Norway
  • Former Managing Director Hewlett Packard Sweden


Dag Omre

  • Senior Vice President of Centrica’s Norwegian organisation
  • Has a long period of service as Deputy Director General at the Norwegian Ministry of Petroleum and Energy
  • Former Commercial Director at Petoro
  • Advisor and lecturer at Petrad
  • Advisor to Montagu Executive Search AS

Øystein Roti

  • VP of Senergy Aligned Services
  • CEO of 4sea energy and Orocom
  • Former VP / Senior Asset Manager of DONG Energy