Investment Thesis

• Continue to build unique strong brand “Apple of media software” by leveraging unique combination of Broadcast Graphics, Media Asset Management Web Content Management
• Efficiently roll out and penetrate new markets in all three business areas globally
• Continue to add additional growth platforms by selective acquisitions
• Continue to invest heavily in R&D and innovative product launches

Main transformation Initiatives

• Implement appropriate organization and governance model; assure transparency and clarity in BA performance and direction, but assure cross fertilization and synergies between BA’s
• Articulate clear corporate vision and global strategy per business area
• Manage complexity of globalizing a 3 BA technology company
• Prioritize and sequence allocation of resources