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VITA is the leading beauty product specialty retailer in Norway.

VITA

Investment Thesis

  • Dismantle VITA from former conglomerate structure
  • Expand store network and build online presence

Main transformation Initiatives

  • Acceleration of store roll-out
  • Integration of Parfymelle and roll-out of VITA Exclusive
  • Significant growth of e-commerce operations (vita.no)
  • Launch of Club VITA
  • Expansion into Sweden by acquisition of Grand Parfymeri

Key Facts

CountryNorway
HeadquarterOslo
Acquired2013-08
FSN Ownership55%
Sales 2016NOK 1,3bn
CEOKnut Røsjorde
ChairmanDag J. Opedal
FSN Board Members Patrice Jabet
Webpage www.vita.no